The site was built for you, not your customer
Someone's AC has died in a heatwave. They want a number to call, a rough price and proof you'll turn up. They get a slideshow and an About Us page.
HVAC marketing · UK only
We get UK HVAC companies 50+ leads in 90 days
Air conditioning, heat pumps, refrigeration, heating and ventilation. It's the only industry we work in. We rebuild your website so it turns visitors into calls, then use SEO, Google Ads and Meta Ads to fill it with the right people.
Led by Priyam Goyal, Founder, with a team of SEO, ads and web specialists.
- Outcome based, 50 lead minimum
- Website first, then optimisation
- 1 month free CRM with Gafferly
Your 90-day target
50+
new enquiries
- Google Ads
- SEO
- Meta Ads
Built for
- Air conditioning installers
- Heat pump installers
- Commercial refrigeration
- Boiler and heating engineers
- Ventilation and MVHR
- Cold rooms and chillers
- Underfloor heating
- AC servicing and repairs
Where the jobs go missing
Most HVAC websites lose the job before anyone picks up the phone
You're good at the work. Your website, your Google listing and your ads usually aren't doing it justice. These are the leaks we find again and again.
Ads that land on the homepage
A search for "heat pump installer Leeds" should land on a heat pump page with a quote form. Not on a homepage with a boiler on it.
Flat out in July, quiet by March
AC demand jumps with the first hot week and drops off by September. Most campaigns run the same budget all year, so you overpay in the quiet months and run dry in the busy ones.
Sharing every lead with five rivals
Directory and lead-gen sites sell the same enquiry to several companies at once. You end up racing to the bottom on price for a job you might not win.
The offer
50 leads in 90 days. We put a number on it.
Most agencies sell you hours and reports. We'd rather be judged on what your phone does. Before we start, we agree with you what counts as a lead, usually a quote request or a call from a new customer, and every one goes into a tracker you can open whenever you like.
- At least 50 leads across SEO, Google Ads and Meta Ads in your first 90 days
- Real enquiries from the areas you cover, not clicks or impressions
- Every lead logged with its source, so you can see what's working
- Weekly numbers from us, good weeks and bad
- Your first month of Gafferly CRM free, so every lead gets followed up
Lead tracker
ExampleDay 61 of 90
41 / 50
Ahead of pace
- Google Ads
AC install, 3 bedrooms
Quote form · Leicester
- SEO
Air source heat pump survey
Call, 4m 12s · Harrogate
- Google Ads
Cold room repair
Quote form · Croydon
- Meta Ads
Annual AC service, office
Lead form · Reading
Free for your first month
A free month of Gafferly CRM, so no lead goes cold
50 leads only matter if they turn into booked jobs. So every client gets their first month of Gafferly free. It's job management software built for UK trades, and the quote form on your new website feeds straight into it, along with the ad or search that brought each lead in.
- Quotes sent by text or email, accepted online with a signature
- A diary for booking jobs and engineers
- Job sheets signed on site and sent to the customer
- Invoices paid online by card, synced with Xero
- Texts to customers when your engineer is on the way
- Review requests once the job is done
After the free month it's from £29 per user a month if you want to keep it, or you stop. Your call.
See what Gafferly does
Gafferly
- Lead
New enquiry: AC install
Leicester · from Google Ads
- Quote
Quote Q-1042 accepted
Signed online by the customer
- Job
Install booked, Tue 9am
Dave and Sam · 2 days
- Paid
Invoice paid by card
INV-2210 · synced with Xero
How it works
Website first. Then we turn up the traffic.
Pouring ads into a site that doesn't convert just buys expensive clicks. So we fix the site first, then grow what comes into it.
- 01Week 1
Audit and plan
We go through your current site, Google Business Profile, ad accounts and the competition in your area. You get a plan showing where your 50 leads will come from.
- 02Weeks 1 to 4
Website redesign
A new site built around HVAC enquiries. Click to call on every screen, a quote form that takes 30 seconds, a page for each service and town you cover, and your F-Gas, Gas Safe or MCS credentials where people can see them.
- 03Week 4
Launch and track
Google Ads and Meta Ads go live, each pointing at a page built for it. Call and form tracking go in on day one, so every lead has a source you can see.
- 04Weeks 5 to 13
Optimise
SEO on your service and area pages, weekly ad changes, landing page tests, and budget moved to whatever is bringing in jobs. This is where the numbers climb.
What we do
Four channels, one job: more booked work
Every service points at the same number. If a channel isn't bringing in enquiries, the budget moves to one that is.
Website design that converts
Quick on a phone, clear about what you do and where, with reviews and accreditations where they count. And a quote form that doesn't feel like a tax return.
SEO and Google Maps
Service pages, area pages and a Google Business Profile built to show up for searches like "air conditioning installer near me" in the towns you cover.
Google Ads
Search campaigns built around breakdowns, installs and servicing. Budgets follow the weather and the season, and every click lands on a page made for that job.
Meta Ads
Facebook and Instagram ads for the quieter months. Pre-summer AC installs, servicing plans and heat pump upgrades, shown to homeowners and businesses in your patch.
Why only HVAC
We know your year better than a generalist agency ever will
A generalist runs the same playbook for a dentist and a roofer. We only do HVAC, so we already know when people start searching for AC repairs, why heat pump leads need a longer follow-up, and what F-Gas means to a customer comparing three quotes.
Your marketing should follow the season. Ours does, month by month.
How we plan your year
- Cooling
- Heating
Jan to Feb
Breakdowns, boiler swaps and heat pump upgrades
Mar to May
AC pre-season offers and servicing contracts
Jun to Aug
AC installs and repairs at full push
Sep to Dec
Heating servicing, heat pumps and maintenance plans
Priyam Goyal
Founder, Digital Nomadians
Who you'll work with
Led by Priyam, backed by a team of specialists
I set up Digital Nomadians to do one job properly: get HVAC companies more of the work they actually want.
Most agencies take on anyone, so your account sits somewhere between a dentist and a roofer. We don't. Every page we build and every campaign we run is for a company that installs, services or repairs heating and cooling, so nothing about your trade needs explaining twice.
You get a specialist for each channel, not one person stretched across all of them. I oversee every account, so you'll see the numbers every week, and if something isn't working you'll hear it from us before you have to ask.
The team on your account
SEO specialists
Get you into the Google map pack and onto page one for the services and towns that pay best.
Google Ads specialists
Build and run your search campaigns, and move budget with the weather and the season.
Meta Ads specialists
Run Facebook and Instagram campaigns that keep enquiries coming in the quieter months.
Web designers and developers
Build fast sites around one goal: getting the phone to ring.
Tracking and reporting
Make sure every call and form is counted, so the weekly numbers are real.
Want to meet the people who'd run your account?
Get your 90-day plan
FAQ
Questions HVAC owners ask us
Something not covered here? Ask it on the form below and we'll answer it with your plan.
Why do you start with the website?
Because traffic is the expensive part. If your site turns 2 in every 100 visitors into an enquiry and we get that to 5, every pound you spend on ads and SEO works two and a half times harder. Sending paid clicks to a site that doesn't convert is the fastest way to waste a budget.
I already have a website. Do I need a new one?
Not always. We audit it first. If it's quick on a phone, clear about what you do and built around your services and areas, we'll improve what's there rather than start again.
What counts as a lead?
We agree that with you before we start. Usually it's a quote request or a call from a new customer about a job you do. Spam, job seekers and sales calls don't count.
Do you work with domestic or commercial HVAC?
Both. Domestic AC and heat pump installers, commercial refrigeration firms, ventilation contractors, heating engineers. The plan changes for each, the focus on leads doesn't.
Which parts of the UK do you cover?
All of it. We target the towns and postcodes you actually want to work in, so you're not paying for enquiries two hours up the motorway.
What is Gafferly, and what happens after the free month?
Gafferly is job management software for UK trades. Quotes, the diary, job sheets, invoices and Xero all live in one place, and your website enquiries land in it automatically. Your first month is free. After that you can keep it on a paid plan, from £29 per user a month, or stop using it.
Is ad spend included?
No. Ad spend is paid straight to Google and Meta from your own account, so you always see exactly what has been spent and where.
How much does it cost?
It depends on your area, your services and how quickly you want to grow. You'll get a price with your 90-day plan, before you commit to anything.
Free 90-day plan
Find out where your next 50 leads are coming from
Tell us a bit about your business. We'll look at your site, your Google presence and the competition in your area, then send back a plan.
What's in it
- Your website, looked at the way a customer sees it on their phone
- Where your local competitors are getting their enquiries
- Where your first 50 leads will come from, channel by channel
- A price, so you know exactly where you stand